Unlike similar crowdfunding platforms such as Kickstarter or GoFundMe which are geared towards one-off projects, Patreon makes it easy to set up tiered monthly subscriptions, where s… Spotify now has 1.9 million podcasts, up from 1.5 million in the second quarter, boosted by big launches such as “The Michelle Obama Podcast” and “Mama Knows Best” by influencer Addison Rae. Spotify is buying Megaphone, a podcast tech company, for $235 million, it announced Tuesday. You will typically earn money when someone makes a purchase.Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.You could create your own “ad” spot to promote an affiliate offer if you don’t have the audience size for traditional sponsorships. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. Spotify … To learn more or opt-out, read our Cookie Policy. Spotify acquires podcast monetization company Megaphone. Can you make money from podcasting? The streaming music giant will pay $235 million in the deal, according to a source familiar with the terms. Spotify itself had another big podcasting year. Direct podcast monetization is when the show is the thing you’re selling. Deal terms were not disclosed. There are so many ways to make money with your podcast and if you aren't making a dime, it's time to change that once and for all! The deal is worth $235 million (177.3 million pounds), a Spotify spokesman said. Once done, pre- and post-rolls will be enabled automatically and you’ll be also able to insert mid-rolls to single episodes. It's time to get serious about monetizing your show. There’s no need for you to develop something like a specific Spotify monetization strategy or find sponsors on your own, we take care of it all, all you need to do is produce the best podcast possible. Audio streaming service Spotify Technology has agreed to acquire Megaphone, a podcast advertising and publishing platforms, for $235 million. Apple Is Still Planning Exclusive Podcasts to Fend Off Spotify But the two companies have different approaches to monetization. Podcasts are no different. […], […] Spotify: Launching Our Podcast Monetization Program – blog […], Distribute, Monetize, and Measure your Podcast with Spreaker, Today’s the day you’ll start seeing a boost to your revenue! Direct podcast monetization is when the show is the thing you’re selling. Spotify Technology S.A. (NYSE: SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. There are so many ways to make money with your podcast and if you aren't making a dime, it's time to change that once and for all! Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. It’s super simple to start seeing the benefits of the addition of Spotify, if you’re already using our Monetization program you don’t need to do anything because now all of your ads will also be available to your listeners on Spotify. Evan Niu, CFA (TMFNewCow) May … … As Joel Withrow, Sr. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform. Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Spotify says Anchor shows account for more consumption, in terms of time spent listening, than any other third-party podcast hosting or distribution provider on its platform. Patreon is a donation platform that makes it easy for fans or “patrons” to pay content creators for their work. With more than a million Anchor shows on the platform, listening time adds up fast, even if some shows only have a small group of dedicated fans. Podcast for a targeted, niche audience. Today’s the day you’ll start seeing a boost to your revenue! But not every show involves a recognizable name, which is why the Anchor deal was a critical part of Spotify’s podcast strategy. However, this opportunity is only offered in the USA. This sounds surprising, at least to me, especially given that big networks like NPR, The New York Times, and Wondery all put their shows on Spotify. Overall, Anchor powers 70 percent of Spotify’s total podcast catalog, or around 1.3 million out of over 1.9 million shows. Hey Podcaster! Product Manager of Podcast Monetization at Spotify says, "In the past five years, podcasts have become a staple of pop culture. Why it matters: It's the latest mega-investment Spotify is making into boosting its podcast business.The company has invested hundreds of millions of dollar in buying up podcast companies and exclusive rights to big-name shows. Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts, Apple’s AirPods Pro are back down to $190 at Woot, Plus, save on Microsoft’s great Surface Headphones and some PlayStation games, Dell’s G3 gaming laptop is a bargain at $700, Several laptops and tablets are discounted today, Sign up for the Midroll is the more established player in the podcast advertising game. To learn more about the program you can read our dedicated post. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. Audio streaming service Spotify has acquired podcast advertising and publishing platform Megaphone, announcing a $235 million deal this morning that … Whether they can become superstars and make money off that work, though, is the next challenge for Spotify, at least if it wants to retain these podcasters in the years to come. Don’t have the monetization program enabled? You can profit from creating original content, repurposing it, and granting exclusive access to paying members. is a simple way for podcasters to profit from their content. Most podcast monetization features come with a cost. As COVID lockdowns kept more people confined to … Spotify has extended its run of podcast dealmaking, acquiring the well-established advertising and publishing platform Megaphone. Even if you're just starting out on Spotify and don't yet own a major playlist with thousands of followers, your playlist can be successful. Spotify transformed music listening forever when it launched in 2008. Indeed, 19% of the Total MAUs engage with podcast content, and as reported by Spotify consumption grew at triple-digit rates year over year. https://mrc.fm/learn Learn how to master audio production. Spotify in particular has been an aggressive acquirer, just agreeing to buy podcast advertising firm Megaphone for $235 million, and Joe Rogan's popular podcast. Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. It's time to get serious about monetizing your show. Valued by sources at around $235 million, the deal is the second-la… option, checking and accepting the Terms of Service. Spotify Acquires Podcast Monetization and Publishing Platform Megaphone. Our Podcast Monetization Program Launches on Spotify! You must ask to join. The company will use Megaphone's technology to create targeted ads, it said, and will also make its proprietary ad monitoring tools available to third-party podcast … After working hard for the last few weeks to expand our Monetization Program to Spotify, we’re super excited to finally announce that it’s been enabled for all of our Pro podcasters to use. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.” “We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. Un exemple significatif avec l'un des plus gros acteurs du podcast, Spotify, qui lancerait un système de plusieurs accès payants. If you’re wondering what impact this could have on your earning potential, it’s difficult to predict as there’s currently no ‘Spotify Monetization Calculator’. STOCKHOLM/NEW YORK (Reuters) - Sweden-based Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, it said on Tuesday, the latest in a series of a deals to boost its podcast platform. As COVID lockdowns kept more people confined to … Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. Midroll. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Get your podcast listed on Apple Podcasts, Spotify, Google Podcasts, and... 2. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. In a statement, Spotify said using Megaphone’s technology would make streaming ad insertion (SAI) available to third-party podcast publishers for the first time. In short, although content owners can help Anchor grow, it doesn’t really get a response from Anchor. Spotify has extended its run of podcast dealmaking, acquiring the well-established advertising and publishing platform Megaphone. Art19 aims to be Spotify for podcasts. The transaction will make Spotify's new podcast ad tech called Streaming Ad Insertion available to all podcasts … Spotify, keeping the pedal to the metal in its aggressive podcast buildout strategy, has acquired podcast publishing and advertising company Megaphone for $235 million in cash. Bref, tout semble en négociation, non figé. Although Spotify has become one of the top choices of podcast producers, it does not help content producers make money. However, Spotify is making massive gains internationally in the podcast industry and its potential audience keeps growing. The cut Spotify … Every weekday Tom Hammond, Co-founder and CEO of TheoremReach, the company that brought rewarded surveys to mobile shares different insights and tips on how to effectively boost the monetization of your mobile game. Spreaker has enabled it for all of […], […] post Our Podcast Monetization Program Launches on Spotify! “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.” “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.” Brendan Monaghan, Megaphone. On the other side is indirect podcast monetization. Plus, monetization is also enabled across the whole Spreaker platform, therefore the podcast is also monetized when user listens on the Spreaker website, apps, downloads the episode or listens … Now that Spotify has been enabled it means that Spreaker monetizes podcasts on all the podcast listening platforms: Apple Podcasts, Google Podcasts, iHeartRadio, and any other popular platforms.