Though they failed to make a large impression, Nike Dunks were suddenly on people’s radar. Nike are preparing to release another Dunk High colourway from the OG 1985 Be True to Your School series: the ‘Varsity Maize’. The answer is a long history of beloved colorways, clever collaborations and leveraging its own cachet. For many of the first “sneakerheads,” their primary focus was collecting not only the “Be True” pack, but regional exclusives as well. From the unreleased Paris Dunks—the most expensive pair on the market—to the trio of "Bear" Dunks (inspired by the story of Goldilocks) with exterior fur, SB Dunk mania flourished. Inevitably stores popped up to support a burgeoning secondardy market, with buyers reselling pairs much like rare Jordans. This iteration of the Nike SB Dunk Low was the first of the acclaimed Medicom BE@RBRICKS collaborations, featuring the Harajuku brand’s renowned logo on the heel with a university inspired color palette. In 1985, Jordan, a coltish twenty-two, was holding a press conference in Chicago to announce an endorsement deal he’d signed with the Coca-Cola Company. Now celebrating 35 years, the Dunk clearly sits in the pantheon of Nike greats. A Shoe For Every Subculture: A Brief History of the Nike Dunk. A battlefield. Shop Nike Dunk The second most-popular shoe to debut in 1985—after the Jordan I—the Dunk was never intended as a flagship model. The Nike Dunk was first introduced in 1985. In fact, the most memorable aspect of the sneaker was its debut marketing campaign. Regularly seen rocking both Michigan and Syracuse Dunk highs, in 2019 Abloh revealed his next Off-White x Nike collaboration was, you guessed it, Dunks. Yet, for a shoe with such rich cultural appeal, the Dunk has a difficult history. Not only is the sneaker back in full force, boasting Off-White and Travis Scott collabs and a number of successful retros, but its sister sneaker, the SB Dunk is once again a hypebeast must-have. Over the next five years, Nike SB dropped countless collectible dunks, ranging from collaborations with graffiti artist Futura (the D.U.N.K.L.E.S) to Guns 'n Roses homages. In hindsight, the drop was a pivotal moment in modern menswear history. 1985. A spinoff off of the iconic slogan, Just Don’t Quit coincides with the release of the Metcon4 training shoe. Behind the two silhouettes stand the same creator, Peter Moore who has been one of the best designers of the brand from Beaverton, and the features in common with Jordan are many. Simultaneously, Nike SB dropped collaborative Dunks with both Zoo York and Chocolate—landmark skate brands at the time—and, eventually, Supreme. Furthermore, considering how it fell out of fashion multiple times, what caused the recent resurgence? With fans sick of the never-ending retros and cyclical drop cycle, many attempted to track down the true OGs—most notably 1985 Jordan Is—but additionally, vintage Dunks. Press question mark to learn the rest of the keyboard shortcuts. The Just Do It Nike campaign was inspired by none other than the serial killer Gary Gilmore. As “College Color” implies, the Nike Dunk was designed as a shoe for college basketball teams. The first ad for the Dunk showcased all these colorways with the slogan “Be True to Your School.” Nikes’s 1986 “Be True To Your School” ad for the “College Basketball Color Program” In 1998, the Dunk was reissued for the first time, beginning a long history of Nike whoring out the silhouette, without ever actually just making it all the time, like they do with AF1’s. 100% Upvoted. What was the slogan of the first Nike Dunk advertising campaign in 1985. 9,000 fans for a school with 800 students. Sold out of the designer and creative collaborator's Reed Space retail store in Manhattan’s Lower East Side, on the day of the drop thousands of eager shoppers flooded the streets. With a last was based off of the Nike Legend—at the time Nike’s most successful basketball shoe—the shoe did not particularly stand out from the rest of the Nike line-up. The Nike SB Dunk came on the market in 1985, the same year as the legendary Air Jordan 1. Of the new releases, by far the most notable was the now infamous “Wu-Tang” Dunk. With a number of notable celebrity endorsements, the full backing of Nike and a renewed interest in the SB back catalog, the Dunk wave has finally arrived. Released back in 1985, the Nike Dunk was Nike's original team shoe. “The first hit of the game. The silence before the storm. Though mainline dunks largely fell off, throughout the '00s Nike SB Dunks were at the center of sneaker culture. Today, the shoes are some of the most valuable and sought-after dunks on the market and sell for tens of thousands of dollars... that is, if you can find them. History of Nike SB Dunks. What was the slogan of the first Nike Dunk advertising campaign in 1985. Help. Danny Supa’s colorway of the SB Dunk Low was the second iteration … The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. When Gilmore was executed before a firing squad in 1977, his last words were, "Let's do it." The rise of sneaker forums like NikeTalk in the early-2000s perfectly coincided with the Dunk retros. Help. Naturally, they were a huge hit. Scott even designed an exclusive “Cactus Jack” SB Dunk as part of his on-going collaboration with the brand, as clear a sign of his commitment to the silhouette as any. ‘Just Do It’: The surprising and morbid origin story of Nike’s slogan Men walk past a Nike store in Kiev, Ukraine, on Aug. 14. That's why I am here too. Regardless, the runway appearance was proof that, after years of lacking relevance, Dunks were poised for a comeback. Cookies help us deliver our Services. In anticipation of the shoe’s release, Nike launched the now-iconic “Be True to Your School” collection, one of the most effective (if unanticipated) advertisements in the brand's then-nascent history. While these geographically-limited Dunks had existed for a couple years, before the dawn of forum culture, it was nearly impossible to know about them—let alone buy them—if you lived outside the immediate area. He reasoned Nike should reengineer the Dunk, and create a version specifically for skaters. Close • Posted by 2 minutes ago. Though skaters had worn Nike Dunks and Jordan Is for years, Nike failed to create a successful skateboarding division. Founded in 1964, Nike has grown to become one of the leading manufacturers of sports apparel, footwear, and equipment worldwide, earning over 24 billion dollars in 2014 alone. The original Dunk High was Nike’s first-ever team shoe. The Nike Dunk was originally created in 1985 and released to the general public. save hide report. In 2001, the late Sandy Bodecker was named general manager of Nike SB, with the task of revamping Nike’s struggling skate business. It was around the same time that vintage sneakers began trending in earnest. Suddenly, a once niche subculture—collecting Nike sneakers–was household knowledge and the Nike Dunk was at the center of it. Leaving it all on the field. Close • Posted by 2 minutes ago. The silhouette expanded on the success of the Air Force 1 by showcasing the design’s versatility with color combinations, especially for college programs. "Just Do It" helped launch Nike into a global phenomenon, but the twisted tale that inspired the slogan all started with murder. Mulder’s inspiration behind his exclusive colorway drew influence from his first pair of Nikes, which were white and blue tennis shoes. However, Nike desired to extend from basketball only to lifestyle footwear. After dropping in 1985 as part of the Swoosh’s “Be True to Your School” pack where it represented the University of Iowa Hawkeyes — the Nike Dunk High “Varsity Maize” returns tomorrow in adult and kid’s sizing in celebration of its 35th anniversary. 在認識 Nike Dunk 前，請先注意最重要的一件事，那就是 Nike Dunk 與 Nike Dunk SB 是兩雙不同的鞋款！ Nike Dunk 在 1985 年誕生，由創造出 Air Jordan 1 的知名球鞋設計師 Peter Moore 所操刀。 A street fight. With links to sneaker tourism, skateboarding, streetwear and runway appearances, the Nike Dunk is a focal point of not only sneaker culture, but men’s fashion at large. when i think nike i always think of there slogans : bo knows: and of course spike Lee's " DA SHOES " and hiphop, LL Cool J always wore the dunk shoe. Not only did colorways sell out, but demand was so great that riots ensued, most famously over Jeff Staple’s infamous “Pigeon” SB Dunk lows. Now, many of the most coveted dunks are once again surging in price, and shoes that were worth less than a $100 in 2016 are selling for thousands. Though still based on the basketball shoe, Bodecker and the rest of the SB team knew that the SB Dunk should be skateboarding specific and directly acknowledge skate culture. UNDFTD and Nike Celebrate 30 Years of the Dunk With "1985" LUX Model. The bright red notices note a “LOST SHIPMENT” and a hotline (1.800.561.1985… Log in or sign up to leave a … The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The very first campaign featuring the now iconic slogan “Just Do It” launches. In reality just a special edition Iowa Dunk with an embroidered “Wu W” on the heel, Nike repurposed the design and created 36 pairs—an ode to the groups essential album Enter The Wu-Tang (36 Chambers)—which were gifted to Wu-Tang Clan members and associates. One of the most iconic basketball sneakers created by Nike\, the Dunk originally made its debut in 1985. Currency Box. Originally sketched by former Nike creative director Peter Moore (the same who designed the Jordan I), the Dunk was conceived as a natural evolution from the Air Force 1 that debuted three years prior. i would like to see an american tribute to this iconic brand. An … In order to bring this to life, Bodecker enlisted four skaters—Reese Forbes, Gino Ianucci, Richard Mulder and Danny Supa—as the face of Nike SB. Nike Dunk Low SP “Ceramic” リリース日：2020 Fall/Winter（海外） 価格：＄100（海外） Color: Black/Ceramic-Nori Code: DA1469-001. Though Supreme was still very much a skate brand, since it opened in 1994 punk and hip-hop were both key influences. At, arguably, its pinnacle, Stussy was the world’s preeminent streetwear brand, with chapter stores in New York, Los Angeles, London and Tokyo. This shoe, had some optical parallels to the 1-series Jordan. 1998 - First Retro Release. The Nike College Colors program was officially established. The concept was simple: Sponsor successful Division I college teams and provide the players with color-coordinated sneakers, then market those same shoes to the respective campus so fans could match their school’s all-stars. In our most recent project, we partnered with Nike for its new training campaign: Just Don’t Quit. G luck, Looks like you're using new Reddit on an old browser. 1985 – The Dunk, designed by Peter Moore, dropped in the same year as the Air Jordan 1.It first appeared as a college basketball sneaker and came in various colorways to rep the different teams.