Supported aspect ratios: 16:9 to 4:5 and 9:16, Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB. While, the IGTV video dimensions are 1080 x 1920 pixels and an aspect ratio of 9:16, which is the same size as the Instagram story dimensions. Best Instagram Video Audio Formats Supported video codecs: H.264, VP8. Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Recommended size: 1080 by 2340 pixel image, Format: .PNG with transparent background, maximum 300kb, Resource: How to create a custom Snapchat geofilter, Recommended sizes: Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.Â, Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long, Tips: YouTube encourages its users to upload videos that are “as close to the original, high quality source format as possible.” Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”. .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB. If you’re not using the power of video to meet your marketing goals yet, it’s time to start. This way you learn what your audience enjoys most and it clearly indicates what media types you should be sharing in the future to hit the higher engagement. between two and 10  images or videos in one side-scrolling ad. Similar to Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. You will be able to upload videos that are longer than a minute. Last but not least, analyze whether publishing video content had an impact on the number of followers or engagement rates. See the ad specifications for the Instagram feed Video ad format, Video Views ad objective. Resource: How to use Instagram Stories like a pro. Video is increasingly crucial to a successful social media marketing strategy. Instagram supports MP4 and MOV container format. Facebook video and to find a delivery format that matches your campaign goals. As a result, there are some required Instagram video resolutions that need to be met before posting. The platform lets you seamlessly integrate your video ads between organic releases so that they blend in.Â. .PNG with transparent background, maximum 300kb, How to create a custom Snapchat geofilter, Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.Â, .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long, YouTube encourages its users to upload videos that are “as close to the original, high quality source format as possible.” Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”, for YouTube uploads here, and a full list of supported file formats, maximum length of 12 hours, skippable after 5 seconds, max length of 15 or 20 seconds (depending on region), 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)Â, 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)Â, .MP4, maximum file size 200MB, maximum 30 minutes long, recommended  frame rate 30fps. Try it free today. You can always reach us contact@sotrender.com. Instagram vertical aspect ratio is 4:5. Instagram video ad specs. Max Instagram file size is 4GB. Instagram Feed Video Specifications. Tapping the video will cause a larger version to play with sound (no looping).Â, 4 Key Ingredients of a Perfect Social Video, What it Takes to Create a Great Social Video: A 10-Step Guide, What You Can Learn from Hootsuite’s Top 5 Social Videos in 2018, A List of Free Stock Video Sites for Social Media, The Most Creative Uses of 360 Video by Brands. Supported aspect ratios: between 1:1 and 2:1, but if the height exceeds the width, the video will be cropped to 1:1 in the feed. Moreover, Instagram is seeing a big-time rise in ad dollars coming to the platform lately. 🙂. Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. Struggling to keep on top of all the changes to social media video specs? Minimum Instagram landscape video dimensions are, Minimum Instagram carousel video ads resolutions are, Maximum Instagram carousel video ads resolutions are, Instagram carousel video ads aspect ratio is, Clipchamp – a tool that helps to create awesome video content; we especially recommend it for, Hype Type – an app which you can use if you’d like to add moving or animated texts to your video Stories, Mojo – another tool for creating animated StoriesÂ, Biteable – an online video editing tool for creating any kind of videos that will be published on your feed or StoriesÂ, Lumen5 – a tool giving similar possibilities to BiteableÂ, Moreover, Instagram is seeing a big-time rise in ad dollars coming to the platform lately. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Ads that are more than 15 seconds will be split into separate cards. If your video is not encoded with H.264, use Instagram video converter to decode and encode videos to Instagram video format codec. Today, Instagram videos formats are very different and the requirements are more advanced than before. They wanted their videos to be as easy to make and share as possible. At least 1080 by 1080 pixels (1:1 aspect ratio), .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file size 4GB, let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. Read on to find the most up-to-date video specifications for each of the most popular social platforms. Additionally, more than 5 million people viewed brand-created Instagram videos in Q1 2017. They wanted their videos to be as easy to make and share as possible. For best results, upload the highest resolution video you can under the file size limit (1GB). hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); Here are some extra details for your Instagram videos: Meeting all the requirements from this post shouldn’t be a problem for most modern iOS and Android mobile devices. For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). However it looks like Instagram is storing the photos at a maximum of 1080×1350 on its servers. You can also analyze the share of impressions day by day, in a selected time period. Recommended size: Upload the highest resolution video available that meets file size and ratio limits. If you’re not sure which way to go, you’re probably better off choosing the square format, which is becoming. Instagram will automatically display 1, 2, or 3 cards for the ad. : .mp4, h.264, .gif) Landscape video: 600 x 315 pixels (min. That means that you definitely have an incentive to prepare more video content in general. Videos in the Instagram feed can be up to 1 minute long. Now you can track the performance of your Instagram videos with Sotrender. That’s a bulletproof investment. The proper aspect ratio is 1:1. With a strong base of teen and millennial users, Instagram is an especially valuable space to share videos if your target customer is young. Instagram video specs. Use GIFs to create a simple explainer video. Instagram News Feed Video Ads are shown to Instagram users when they scroll down their feed (native environment). Instagram feed video length and specs. Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. Instagram video size and length for posts. Beyond sizes and specs, here are some other important things to know about creating videos for social media: Put these up-to-date social video specs to use with Hootsuite. The chart below shows you what media type attracts the most attention. Tapping the video will cause a larger version to play with sound (no looping).Â. Since then, almost 71% of businesses now use Instagram to reach their core audiences more efficiently. In 2019, 54% of consumers are interested in watching more video content from businesses they support. Square videos are more suitable for viewing on both desktop and mobile, they take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos do. For best results, use a pixel square (1:1) video. But not if you use our guide to social media video specs. Recommended size: At least 1080 by 1080 pixels, Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps. Tips: Longform videos must contain “live and/or motion graphic video” (no “silent or still videos”). Grab our cheat sheet and start creating! Upload the highest-resolution video available that meets file size and ratio limits.Â. How short can your videos be? Because stories are tailored to the size of the device, exact dimensions are hard to predict. Video and audio will automatically play when you scroll past it. 600 pixels for square video, 640 pixels for other ratios. Tips: For in-stream ads, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type. .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater, .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB, 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Video marketing is no longer just for companies with big budgets. IGTV Video Specs. Michelle Cyca is a writer, editor, and digital content strategist. Read the step-by-step social media strategy guide. Now it hits. These ads appear in discovery, in live stories or after a user’s own story, and can link to an app installation page, article or long-form video. Grab our cheat sheet and start creating! Twitter is optimized to handle video captured on mobile devices. If you’re not keen on the extra editing work, opt for square videos. Each type of Instagram video has different specifications and suits some situations more than others, although the best Instagram video format is MP4.. Here’s a quick rundown of the four types of Instagram video and … the video like you would any other video. Tips: Collections make it easier for users to browse and purchase products directly in the Facebook feed. Now it hits 500 million users daily. Instagram accepts H.264 video compression. You might want to know that vertical videos have been a hit lately. Best Video Audio Settings Specifications for Instagram Upload. If you use different sizes, the slideshow will be cropped to be square. Instagram video size. If you’re not sure which way to go, you’re probably better off choosing the square format, which is becoming increasingly popular with marketers. For mp4 video of the highest quality, stick to these specs: AAC audio, H.264 codec, and 3,500 kbps bitrate. But, you might’ve seen a few people say the best Instagram video format is H.264 codec. That's because both of these files are similar and closely related. They’re easier to produce and work well for both desktop and mobile users. Share it with friends. Twitter is optimized to handle video captured on mobile devices. They dive more traffic than square videos and are more cost-effective. You have the option of uploading videos on Instagram to either the feed, Instagram Stories or IGTV (Instagram’s standalone vertical video application). Open the Instagram app. To make sure they stay on top of their video strategy, businesses and brands must ensure they are using the correct Instagram video ad specs. These videos appear between Instagram user stories for up to two minutes (or until dismissed) and take up the whole screen. Instagram limits videos to 60 seconds, so make sure your video is 60 seconds or less or it will be cropped automatically (see Instagram help document). Upload the highest-resolution video that meets file size and ratio limits.Â, .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps, For in-stream ads, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an. According to a recent survey, nearly half of all digital ad dollars are spent on video.Â. Instagram vertical video ads As you’re likely gathering, organic and paid formats are similar. Evaluate also the total share of impressions by media type. Square Size Video For Instagram Specs If you’re uploading a square video to your Instagram feed, the minimum resolution is 600 x 600. Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps. Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps, Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are 50% in view. Resource: How to Use Facebook Live Video: A Guide for Marketers, Maximum size: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)Â, Recommended specs: .MP4 or .MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. Because stories are tailored to the size of the device, exact dimensions are hard to predict. Offline, she likes hefty magazines, public libraries, all-day breakfasts, and bike rides. How to Use Facebook Live Video: A Guide for Marketers, 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)Â, .MP4 or .MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. Dear Marketer, be sure your current social media deliver spends your money right. for Instagram, and how to edit and encode video to the best for Instagram. Instagram supports a range of video dimensions in Feed posts. with pro tips on how to grow your social media presence. ‘Stories’ were released in August 2016 as a directly copied feature from Instagram’s competitor, Snapchat. Tips: These videos appear between Instagram user stories for up to two minutes (or until dismissed) and take up the whole screen. Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted by businesses. Struggling to keep on top of all the changes to social media video specs? Longer durations and larger file sizes may experience longer processing times.Â. You can choose to have your video autoplay when a user scrolls over your collection, and clicking the video will open. Instagram released videos back in 2013. contain “live and/or motion graphic video” (no “silent or still videos”). For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). Instagram video is one of the best tools in a marketer’s toolbox. Video is increasingly crucial to a successful social media marketing strategy. 2 | Instagram video ad size and specs. : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps. These two extremes are simply portrait or landscape options. In a word, learn the Instagram limits on upload videos in file size, length, resolutions, codec and other settings will help you on how to make your videos qualified for Instagram upload. But for the full story, let me just give you a little bit of background information about Instagram videos and why they matter. Instagram Stories Video Ads that are 15 seconds or less will automatically play for the full duration. Minimum width: 600 pixels for square video, 640 pixels for other ratios. It seems brands have found greener pastures on Instagram over Facebook’s News Feed. We'll assume you're ok with this, but you can opt-out if you wish. Best Image Sizes for Instagram Posts Tips: Videos can be up to 15 seconds long, up to 4GB large, and have a maximum frame rate of 30fps. Instagram Video Specs. Format: MP4; Default IGTV Settings: 1080x1350 (a horizontal video will run nearer to 1920x1080) Orientation: Vertical (aka portrait) Video Length Upload the highest resolution video possible, and consider leaving the top and bottom 14% (roughly 250 pixels) empty of any important information, so that it isn’t obscured by the profile icon or call to action. Did you like the article? Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Get expert social media advice delivered straight to your inbox. Instagram supports three kinds of video: square (1:1), vertical (9:16 or 4:5) and horizontal (16:9). Duration of Videos on Instagram You can either upload a video to Instagram's main feed or you can upload it as a story. Each platform has its own tech specs which often lead to confusion for editors. Instagram feed video specs. Sit back and relax, because this post has it all covered, including Instagram video formats, best video specs for Instagram uploading, for example, best size, length, codecs, frame rate, resoltuion etc. Luckily, Instagram has made video marketing SUPER accessible for small businesses, thanks to Instagram Stories, IGTV, Instagram … Get no-bullshit analytics for free to find out. Videos can be up to 15 seconds long, up to 4GB large, and have a maximum frame rate of 30fps. If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video. Former student at Warsaw University and Malmö University. . If you’re not sure which way to go, you’re probably better off choosing the square format, which is becoming increasingly popular with marketers. MP4 is short for MPEG-4 Video, which is tied to H.264. Instagram supports square, vertical and horizontal video. © 2020 Hootsuite Inc. All Rights Reserved. These include landscape 16:9 for horizontal video, 4:5 and 9:16 for vertical video… Instagram Video Specs. Square videos are more suitable for viewing on both desktop and mobile, they take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos do. Instagram video ads are a great way to introduce your business or explain how your product works. Best video format: MP4 and MOV. YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here. Configuration takes 3 minutes, we don't require a credit card . What’s more, experts say ‘Stories’ was Instagram’s smartest move yet. Trusted by employees at 800+ of the Fortune 1000. Whereas photo … If you use different sizes, the slideshow will be cropped to be square. Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Include no more than 20% text in images, otherwise you may experience reduced delivery.Â, Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed. But as platforms release new video ad formats and update old ones, it can be hard to keep up. These dimensions and aspect ratio help are optimized to give you more screen real estate for your followers. Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to “swipe up” (click here for a complete list of restrictions on video). It pays to become familiar with the varieties ofÂ. Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Vertical images (or portrait) will display at a maximum of 480×600 (or 960×1200 for retina display). Upload the highest-resolution video available that meets file size and ratio limits. Before we explain how you can reformat and resize your video for IGTV, here are some specifications that you need to keep in mind when you upload and edit a video for Instagram TV. , a full-screen experience designed to drive traffic directly to your product pages. Make sure to avoid placing logos or any other important elements in the top and bottom 15% of the video, to prevent them from getting cut off. Make sure to avoid placing logos or any other important elements in the top and bottom 15% of the video, to prevent them from getting cut off. Below you will find a detailed set of specs and standards that we recommend you use when creating Instagram News Feed Video ads for use in the TubeMogul Platform. Upload the highest-resolution video that meets file size and ratio limits.Â, Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps. Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only. Use: Video media formats (e.g. In case you are wondering which tools you could use when it comes to creating videos for Instagram, here is a short list of recommended ones: Wouldn’t you like to know how your best Instagram videos perform? Recommended Instagram video formats … That’s over twice the number of users Snapchat had for its entire app life! For all these reasons, Instagram videos are definitely worth the money. Instagram Video Ad Specs. Video and audio will automatically play when you scroll past it. Do Instagram videos have to be square? For stories, you can upload a video that is maximum 15 seconds long, for a regular Instagram post — 60 seconds, and for an IGTV or live video — 60 minutes. Instagram, dogs, books and food lover. Instagram isn’t as widely used as Facebook, but it’s close behind as the third most popular social platform with 71% of marketers advertising on the platform. Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps. It seems brands have found greener pastures on Instagram over Facebook’s News Feed. .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps. 16:9 (horizontal) to 9:16 (full portrait), uploading videos in .MP4 and .MOV format (see a full list of supported file formats. However, you’ll need to select a 1-minute section to share in the feed. Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only. Tips: Similar to Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Today, brands can use Stories to promote their products too! Upload the highest resolution video available that meets file size and ratio limits. Instagram Story videos must be between 3 and 15 seconds. with marketers. Okay, that covers IGTV, Instagram Stories, and Instagram Live videos. The full specs for Instagram feed videos are as follows: Size: 4GB maximum The moving nature of video ads helps to catch user attention as they scroll their Instagram feeds. The best Instagram video format is MP4. 1:1 (square), 2:3 or 9:16 (vertical at standard width), 16:9 (maximum width). ‘Stories’ was Instagram’s smartest move yet. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Although the Instagram video length limit was just 15 seconds at the time, it quickly became a sensation among users. Recommended size: 16:9 ratio recommended. If you haven’t already, it’s definitely worth experimenting with this format. ), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. of aspect ratios and features available for each ad type. When it comes to video file type, Instagram is fairly flexible but you should know that the most popular (and recommended) type is.mp4 videos;.mov comes in a close second. Today, Instagram videos formats are very different and the requirements are more advanced than before. Recommended specs: .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps. Upload the highest resolution video possible, and consider leaving the top and bottom 14% (roughly 250 pixels) empty of any important information, so that it isn’t obscured by the profile icon or call to action. If you’re uploading video that was recorded a different way, be sure to consult, 1:1 ratio (1200 x 1200 pixels) is recommended.Â. Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB. Instagram videos start to play when the application opens. for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Read on to find the most up-to-date video specifications for each of the most popular social platforms. Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. The best Instagram video dimensions you should use are 864 pixels (width) by 1080 pixels (height) amount with an aspect ratio of 4:5. Instagram Video Specs. Supported aspect ratios: 16:9 (horizontal) to 9:16 (full portrait). You’ve likely seen Instagrammers use horizontal video, but it can be tricky to produce. Tips: These ads appear in discovery, in live stories or after a user’s own story, and can link to an app installation page, article or long-form video. Posting Videos to Your Profile: to Post a Video on Instagram. Specifically, you can upload a video with an aspect ratio anywhere between 1.91:1 and 4:5. Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio), Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file size 4GB, Tips: Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. Yep – there are four different types of video on Instagram alone.. And it’s important to understand the differences and quirks. Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater, Resource: How to make a blockbuster Twitter video, Recommended size: 1080 by 1920 pixels (9:16 aspect ratio), Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB, Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. 134.2k Followers, 2,482 Following, 1,697 Posts - See Instagram photos and videos from Rex Specs Dog Goggles (@rexspecsk9) Recommended size: 1:1 ratio (1200 x 1200 pixels) is recommended.Â. If you decide to upload a video to the main feed, the time limit is set at just 60 seconds, while the length of a video in an Instagram story cannot exceed 15 seconds. Instagram Stories. Now you have all you need for the job. One of the main points of confusion is the number of possible aspect ratios you can use when exporting for Instagram.
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